POC je švedska tvrtka koja od 2004. godine razvija i prodaje zaštitnu opremu za razne sportove. Njegova misija je pomoći u spašavanju života i smanjiti posljedice nesreća razvojem zaštitne opreme koja je inovativna, robusna i lijepo dizajnirana. Portfelj proizvoda uključuje kacige, naočale, odjeću i dodatke za skijanje, snowboarding i biciklizam. Ove godine obilježava se i 10 godina od početka suradnje s automobilskom tvrtkom Volvo na području sigurnosti, odnosno istraživanja i razvoja zaštitne opreme te 6 godina od početka suradnje s tvrtkom Zeiss na području razvoja tehnologije leća.
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